Competence Center for Corporate Responsibility & Sustainable Business Practice

MGCC aims to expand CSR related services to its members

As part of its effort to change the game of global business behaviour, the Malaysian-German Chamber of Commerce and Industry (MGCC) is in the midst of establishing a Competence Center for Corporate Responsibility and Sustainable Business Practice under its roof.

As known to many, corporate sustainability and responsibility are at the heart of MGCC’s activities as a bilateral Chamber of Commerce in Asia. Being a representative of the German private sector, the MGCC wants to address issues related to how to act as a sustainable company in an emerging country such as Malaysia. The Center will strengthen the social, ecological and governance related impact of member organizations. It aims to bundle forces to make a positive change towards responsibility, sustainability and ethical business behavior in the transforming Asian region.

Background

Over the years, Malaysia has been offering German companies a growth market for its exports, services and soft skills development. The German private sector has a genuine interest to assist the country in tackling development issues and being is pursuing such initiatives to fulfill their own responsibility and sustainability targets. German responsible businesses have a positive impact on working and living conditions in Malaysia. However, those global companies rely on small and medium-sized enterprises (SMEs) which embrace sustainability objectives in their business operations, too. Supplying the multinational corporations (MNCs) which have professional strategies in place, dependent SMEs can benefit from strong initiatives of their business partners.

With this understanding, the MGCC will be establishing a Center to provide a systematic approach to support its members in the project management and coordination of CSR initiatives, training and research. Referring to its vast network, the Center will be able to draw upon resources, synergies and experiences and support companies in implementing corporate sustainability and responsibility in its core activities. The Competence Center working group will determine the main activities of the project. An annual Corporate Responsibility training program will offer regular one- or two-day seminars at the MGCC. Moreover, the MGCC will provide project and event management facilities to members and non-members that want to push forward their CSR initiatives.

“We will focus on building a training hub for companies who want guidance in specific areas of CSR implementation. Ideally, the Center will serve as an incubator for sustainable change management in Malaysia and beyond, leveraging on training, project coordination and collaboration”, says project manager Katja Schulze.

The Corporate Responsibility Conference 2012 and the findings of a Corporate Responsibility survey conducted among MGCC members highlighted the particular focal interest of individual companies:

  • Good governance
  • Carbon reduction / climate change
  • Sustainable supply chain management

To kick start the initiative, MGCC is currently planninga project in cooperation with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH: a CSR training series which will take place in Malaysia, Singapore and Thailand.

Contact

Mr Thomas Brandt
General Manager

+60-3-9235 1800

+60-3-9235 1930

Thomas Brandt

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