Market Entry Made Easy

We're here to help. The Malaysian-German Chamber supports you and your company in the development and expansion of business activities in Malaysia and Southeast Asia.

© MGCC/Allisamazing

Do you want to know the market potential of your product in the German market? Are you looking to expand your market share?

We help you with general market information and provide you with comprehensive tailored services to meet your business needs. We also provide organisational and language support for your meetings with potential new customers. 

Market Entry Support

Address Inquiry

Are you looking for one or more business partners? That sounds a lot easier than it often is. Reliable directories are not often available. We therefore gladly support you with our address research.

As part of an address search, you will receive a list of Malaysian partners. This includes contact person details, office location and other contact information, such as telephone number, fax and email address in Malaysia.

We recommend that you take advantage of our individual sales partner search. Specific selection criteria and preliminary visits, if necessary, allow us to identify ideal distribution partners for your company and present them to you.

Individual Distributor Search

The goal of the individual sales partner search is to enable you to successfully access the market through an active local sales partner. Working to your specifications, MGCC researches potential business partners that accurately meet your target markets and requirements.

MGCC carries out the search on the basis of a detailed process plan, supported by visits and constant communication with you. Afterwards our officers accompany you to meet the interested Malaysian partners.

Purchasing Partner Search

Due to a diverse sector structure and favourable geographic location, Malaysia is both an ideal manufacturer and supplier marketplace. The goal of the individual purchasing partner search is to give you a potential local purchasing partner. MGCC researches potential business partners that meet your target markets and product-specific requirements.

Market Analysis

Due to its central location, Malaysia is an important strategic hub for regional and international business. Its location also makes it very attractive for investors or business ventures. MGCC provides you with extensive support in the preparation of sector and product market surveys (cross-industry). Through secondary as well as primary market research (such as interviews) we help you with current and forecast information of the Malaysian market, submarkets, market segments or products on a quantitative and qualitative level. 

A study will be carried out according to a jointly-defined criteria. These studies provide you with detailed market description and in-depth industry-specific information that enables you to make a well-grounded assessment of markets, competitors, trends, success factors, and opportunities and risks in the Malaysian market.

Company Representation

Our company representation services creates optimal conditions for German companies, such as:

  • Permanent address of your company at MGCC in Kuala Lumpur
  • Take over of administrative work and office services of any kind
  • Dedicated telephone and fax numbers as well as call forwarding
  • An MGCC employee is appointed as the contact person for Malaysian companies
  • Use of our industry database and internal know-how
  • Participation in events of the chamber


Are you looking for qualified personnel for your company in Malaysia? We help you to find the right local staff. 

Malaysia's success as a highly competitive location for the regional and global market is due to its well-trained, productive workforce and excellent infrastructure. Increased investment in education and international cooperation in higher education form the basis for a pool of qualified and productive professionals. 

MGCC has developed a precise selection process for recruitment. Following a personal detailed consultation, we define exact requirement profiles and commence search for the best candidates for your company. We advertise your recruitment request in the relevant media, filter and then schedule the candidates for interviews.

In addition, MGCC will provide you with the necessary premises and support you on site.

Client testimonials

Rheinmetall Electronics GmbH

Our trips in August 2016 and in June 2017 were superbly organized by MGCC. Collaboration with you, Mr. Brandt, and your team was always productive and aimed at achieving progress and results. Consequently, as a result of your work, Rheinmetall Simulation and Training has gained a better understanding of the Malaysian market and potential causeways for us.

Stephan J. Herentrey
International Sales Manager
Rheinmetall Electronics GmbH

June 2

POLIBOY Brandt & Walther GmbH

We would like to express our thanks for the excellent assistance provided by the MGCC to POLIBOY Brandt & Walther GmbH in pursuit of our requirement to find a suitable distribution partner that could introduce our brand and products into the Malaysian Market.

We were very satisfied with the business partner search provided. We would like to commend further the outstanding service provided in terms of organizing meetings for POLIBOY with potential business partners, which the Marketing Officer of the MGCC has identified after carrying out a thorough market research.

The charges for the business partner search were also very reasonable and final report was comprehensive and detailed. We are pleased to recommend the services of the MGCC to anyone who wants to obtain high quality sales and marketing consulting.

Torsten Emigholz & Keisuke Uetake
Managing Director & Export Manager
POLIBOY Brandt & Walther GmbH

May 2016

Inovatools Eckerle & Ertel GmbH

This is to acknowledge and to confirm that the services rendered by the Malaysian-German Chamber in identifying new partners and/or distributors for our company INOVATOOLS has been excellent and trustworthy. We are confident that with their help we can expand our business within the Southeast Asia markets.

Stefan Weiwadel
Chief Operating Officer
Inovatools Eckerle & Ertel GmbH

March 2016

Wieland Electric GmbH

In order to get access to a defined market segment in Malaysia, we have commissioned MGCC for a “Business Partner Search”. Throughout the entire process, from the briefing to the final evaluation, we always felt very well supported and found ourselves in good hands. We experienced a trustful and open communication throughout the process and have been very well taken care of during the final visits of pre-selected potential partners.

Thanks to the profound knowledge of the Malaysian market place and great commitment of the MGCC team we were able to identify a new partner in Malaysia.This service offered by the MGCC is a great support, especially for SMEs who don’t have the resources and know-how in entering a new market.

Frank Sinnecker
Head of Representative Office, Singapore
Wieland Electric GmbH

February 2016


I was really satisfied with the organisation. Everything was well prepared. We were able to have all meetings and interviews. The final report was comprehensive and clear.

Christopher Lüling
Export Department, Key-Account Manager

December 2014

BLANKOM Antennentechnik GmbH

We are very pleased and satisfied by the excellent professionalism of the Malaysian-German Chamber of Commerce and Industry. The Marketing Officer had selected the most competent and promising companies in our field after carrying out a thorough market research. Then, we started working with the three selected companies in several projects, and two of them have become our direct distributors in Malaysia.

Kristian Zenner
International Sales
BLANKOM Antennentechnik GmbH

November 2014